Top 5 Beauty Retail Apps on iOS in Latin America Q2 2024

In the second quarter of 2024, the top beauty retail applications on the iOS platform in Latin America showcased varied performance metrics. Here's a closer look at the weekly downloads and active user trends for the leading apps, based on data from Sensor Tower.

SEPHORA: Maquiagem e Perfumes experienced fluctuating download numbers, starting with 19.2K downloads in the first week of April, dipping to 14.5K by mid-May, and then rising again to reach 20.4K by the end of June. Active users for this app showed a consistent upward trend, beginning at 152.7K in early April and climbing to 178.7K by the last week of June.

SEPHORA had a varied download performance, beginning with 13.1K downloads in the first week of April, peaking at 17.3K in the week of April 22, and then stabilizing around 7.5K by the end of June. The active user count mirrored this trend, with numbers starting at 94.5K in early April, briefly peaking at 98.3K in late April, and settling at around 100K by the end of June.

IPSY: Personalized Beauty showed relatively stable download figures, beginning with 1.4K downloads in early April and remaining fairly consistent around the 1.2K to 1.7K range throughout the quarter. Active users for IPSY also remained steady, starting at 11.9K in early April and ending at 13.2K by the end of June.

Dossier Perfumes saw modest download numbers, starting at 722 in the first week of April and peaking at 1.1K in mid-May, before stabilizing around 700 by the end of June. Unfortunately, no active user data was available for this app during the quarter.

Perfumerías DRUNI had the lowest download numbers among the top five, starting at 217 in early April, with minor fluctuations, and ending at 200 by the last week of June. Active users for DRUNI showed a gradual increase from 889 in the first week of April to 1.2K by the end of June.

For more detailed insights into the performance of these beauty retail apps, visit Sensor Tower.